Retra Smart Home Seminar

The Retra Smart Home Seminar in association with EI Live! and AWE

Are you an electrical retailer or service engineer looking for new ways to generate profit and business longevity? Get, the full figures, facts and support you need to expand your business.

The Retra Smart Home Seminar, produced in association with AWE, will form part of the new look for 2018 at the UK’s only smart home trade show, EI Live! The Retra Smart Home Seminar will offer a huge chance to enter this lucrative and growing market and bring forward key topics that are ripe for discussion in the modern day.

The Retra Smart Home Seminar will be FREE to attend, with a morning and afternoon session on both the 9th and 10th May 2018. The discussion topics for each session, along with details of who will be speaking can be found below. The morning session will be open to everyone and cover areas such as an introduction to Smart Home Solutions, what is a Smart Home? and getting Smart with Home Automation. The afternoon session will be an ”invitation only” event for Electrical Retailers and will help to give those within this sector, a direct route into the smart home market. During the remainder of the day, delegates for the Retra Smart Home Seminar can visit the all the top manufacturers and distributors demonstrating their products on the show floor at EI Live!

Smart home distributor AWE will present a full explanation of how to understand and prepare to enter the smart home market.
The Smart Home Seminar will provide an overview as well as practical steps that can be taken to get started including specific training courses, in-store demo options and space requirements and key products and AWE’s packages.

11am to 3pm (including lunch) during EI Live! 2018
Core content to be delivered by AWE and CEDIA each day with support from retra

10:45am Arrivals
11:15am: Morning Session One (Open to all)
Speakers from Retra*, CEDIA** and AWE***
12:30am: Lunch & networking
13:30pm: Afternoon Session Two (Invitation Only)
AWE – Practical Steps into Smart Home and more
14:45pm: Q&A session
15:00pm: Close of Retra Smart Home Seminar 2018

Morning Session One: 11:15am – 12:30pm
N.B: This session is Open to all

Retra, Howard Saycell and Mike Vernon
– Introduction & Welcome
– Why Smart Home?
– Is Smart Home the Saviour of independents?
– Retracare

CEDIA, Matt Nimmons
– Who are CEDIA
– Market research overview

AWE, James Drummie
– Introduction to Smart Home
– What do I do from here?

Afternoon Session Two: 13:30pm – 14:45pm (followed by Q&A)
N.B: This session is ‘Invitation Only’ to Electrical Retailers

AWE, Stuart Tickle
Stepping Stones into Smart Home
– Practical steps to get involved
– Are there risks?

How do I get me or my staff Smart Home trained?

What are the In-store demo options & space requirements?
– Display ideas
– Demo costs

Do I need a lot of dedicated floor-space and stockholding?
– Key products
– Display stock
– Packages

What do I do from here?

For more information on the Retra Smart Home Seminar or to register your interest in becoming a Retra member, please email

retra is the UK’s leading trade association for independent electrical retailers and servicing organisations. They also represent their member’s views and interests at a national level, maintaining dialogue with manufacturers, Government and other key organisations in supporting our member’s needs.

Formed in 1942, for the benefit of Independent Electrical Retailers, they represent more than 1,100 members, operating from over 1,600 outlets in the UK today. Their members include domestic electrical retailers, service engineers, custom installers, computer stores and electronic music shops.  They provide their members with a range of benefits, industry information and business advice.

Originally known as the Radio & Television Retailers Association(RTRA), the ‘Retra’ came into being following the merger of The Register of Radio and Television Retailers Ltd, the Wireless Retailers Association, the National Association of Radio Retailers and the Music & Radio Distributors Association with an agreed goal to represent the interests of retailers.

These enthusiastic dealers formed to create the first RTRA Council under the Chairmanship of Mr J.H.S Smith, convinced that the agreement to have one national body would safeguard the future of radio retailers. Today Retra is still supported by a Council which continues to be made up of representatives of the Radio, Electrical and Television Retail industry.

CEDIA is the international trade organisation for the home technology industry with nearly 3,700 member companies worldwide. Built upon a strong volunteer foundation, CEDIA provides access to industry-leading education, certification, research and raises consumer awareness.

Established in the USA in 1989, CEDIA is the leading global authority in the industry. The Association serves as the go-to home technology source for consumers and professionals alike.

Based in Epsom, Surrey and with 80 years in business, AWE is the leading UK distributor to some of the custom installation trade’s highest quality brands. These include the exclusive distribution of URC Total Control, MX-Home Pro and Complete Control home automation systems, Denon and Marantz AV products, home cinema speakers from KEF and Definitive Technology, the Philips Dynalite lighting control system and multiroom audio from HEOS. Other CI distribution agreements include AV products, brackets and racks from Sanus, projectors from Epson, flat panel TV’s from Sony, Panasonic, LG, Loewe and Samsung. Window shading from Silent Gliss and Qmotion Outdoor, bathroom and mirrored screens from Videotree and HDanywhere™ 4K HDMI® distribution.